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DESIGN - KNOW THY USERS | SIMPLICITY, FUNCTIONALITY & STYLE | SEEK THE NEED

Core Usability is boutique design agency focused on creating interactive experiences and digital products that build brands, bring users, revenue and growth to any business.

Our Services

Service Design/Journey Maps
Design thinking is an approach and a mindset that can help you solve everyday challenges. It can be use to develop better products, services, spaces, and systems.
Website/Application Design
Digital transformation requires rethinking of how an organization uses technology to support business model. It is essential to have a well designed customer centric application.
Mobile App Design
Approx. 34% of people use the Internet predominantly from their mobile phones. Smartphone use is overwhelmingly popular which leads to the approach of mobile first.
Logo/Brand Design
It takes a thoughtfully designed strategy to develop communication and branded environments that define, inspire and engage consumers, setting the tone of the product.

OUR APPROACH


Design is an iterative process which involves right problem framing and solutioning which you continuotously test and validate with users.

01
Research
  • Competitive Analyses
  • Heuristic Evaluations
  • Stakeholder Interviews
  • Business Model Canvas
02
Empathize
  • Surveys
  • User Interviews
  • Focus Groups
  • User Stories
03
Define
  • Personas
  • Customer Journey Maps
  • Empathy Map
  • Jobs to be done
04
Ideate
  • Ideation Workshop
  • Brainstorming
  • How might we..
  • Storyboarding
05
Design
  • Process Flow
  • Use cases
  • Sitemap
  • Wireframes
06
Prototype
  • Rapid Prototyping
  • Paper Prototypes
  • Role playing
  • Visual Design
07
Test
  • Usability Testing
  • Prototype Testing
  • A/B Testing
  • Feedback Grid
08
Refine
  • UAT
  • Refine
  • Launch
  • Test/Learn

About Me

Shilpa Singh | FOUNDER & CREATIVE DIRECTOR

I’m a passionate User Experience Strategist with a creative streak and expert in solving complex design problem for mobile & desktop (multi channel) applications. I have a passion for both innovative technologies & art. Over my 15 years of experience, I have demonstrated success in applying a holistic approach to user-centered design and developing strategic roadmaps for digital experiences.

Our team comprises of Collaborators who are domain experts bringing in best in class expertise & practices in areas of Business Development, Design, Technology and Delivery Management.

Greater New York City Area, USA
+1 609 781 2503
info@coreusability.com