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DESIGN - KNOW THY USERS | SIMPLICITY, FUNCTIONALITY & STYLE | SEEK THE NEED

Core Usability is boutique design agency focused on creating interactive experiences and digital products that build brands, bring users, revenue and growth to any business.

Our Services


Consulting::

Define & inform Innovation Strategy to build better Products & Services by uniting customer needs, business goals, and feasibility.

  • DESIGN THINKING IS AN APPROACH AND A MINDSET THAT CAN HELP YOU SOLVE EVERYDAY CHALLENGES. IT CAN BE USED TO DEVELOP BETTER PRODUCTS, SERVICES, SPACES, AND SYSTEMS


Product::

Build a Product with Human Centered Approach - Prototyping, Web/Product Design & Development, UX/UI Design & Research, Mobile Applications

  • Digital transformation requires rethinking of how an organization uses technology to support business model. It is essential to have a well designed customer centric product/application.


Service::

Service Design to gain Innovation Efficiency- Service Design Scorecard, Customer Journeys, Nudges & building Capital, POD/POP, AI Enabled

  • Build Service Design focused on customer and the quality of service experienced as the key value for success. Apply holistic approach which considers strategy, system, process and touchpoint design.


Brand Strategy::

Brand Management, Communication & Training Videos - Competitive Brand Analysis, Brand Guideline / Logo / Business Cards, Email Marketing, Promoter Score, Social Handles, Customer Feedback Loop, Omnichannel presence

  • Creating Brand value, visibility, defining what you stand for, a promise you make, and the personality you want to convey to your customers/stakeholders. It includes your logo, brand guideline and mission, which creatively convey your brand and day-to-day interaction with the market makes your brand alive, running and growing.


Search Engine Optimization::

Increase Findability, Keyword Strategy, Social Media Marketing, Linkedin Profile, SEO Tools & Integration, Ranking

  • Implement strategies to improve both internal and external factors that influence ranking in search engine. We are committed not just to optimizing your domain, but also to making it a quality site that attracts links naturally and is worthy of ranking.


Small Business Kickstart::

Kickstarting and providing Setup Services - Brand Visioning, Domain, Employee Emails, Collaboration Tools, Collaterals

  • Help in visualization, set up and management of small businesses with the right collaboration tools and marketing strategy. Additionally we help in the branding of your business which include Logos, Business cards, letterheads, ptch decks and website.

Our APPROACH

Research & Problem Framing
Using explorative and qualitative User research and Market analysis to determine unmet and latent user needs and thereafter framing the right problem to solve.
Benchmarking & Ideation
Decomposing the problem and searching both externally & internally to inform and build ideas with a human centered approach iterating creatively in a collaborative manner.
Prototype & Testing
We create prototypes to evaluate our ideas and solutions in the real world. It is an ongoing, iterative process that if done continuously, can help steer you to the product/market fit.
Business/Marketing Strategy
Identifying the right strategies to market your business, churning a profit and determine growth avenues through ocial media, to SEO, blogging and pay-per-click advertising.


Design is an iterative process which involves right problem framing and solutioning which you continuotously test and validate with users.

Our Company

FOUNDER & CREATIVE DIRECTOR - Shilpa Singh

The Core Usability’s mission is to make a positive human experience, lead change and co-create a thriving digital future.

Our team comprises of Collaborators who are domain experts bringing in best in class expertise & practices in areas of Business Development, Design, Technology and Delivery Management.

Greater New York City Area, USA
+1 609 781 2503
info@coreusability.com